Marketing Your Home
Marketing your Home to Sell
In order to sell your home, you need to make sure as many potential buyers as possible know about it. EXIT Heritage Realty provides all the resources necessary to get the most visibility on your home. Beyond that, Bryan Garcia has developed an aggressive plan for marketing your home with a strong emphasis on internet exposure based on buyer behavior which includes marketing flyers, email campaigns and internet exposure through social media and blogs.
Our marketing plan can be customized to meet the specific needs of your home and the current market conditions. We take into consideration the current market as well as what demographic might consider buying your home and customize our program to reach that group.
Where do buyers come from?
According to the recently released Profile of Home Buyers and Sellers*, 90 percent of home buyers searched online during their home buying process and 96 percent of buyers searching online are under age 44. Most popular real estate web sites are portal web sites, meaning they are fed data through the Multiple Listing Service (MLS). According to recent studies, the number one most visited real estate web site by home buyers is Zillow.com.
How do buyers get their information?*
Real Estate Agent: 87%
Yard Sign: 53%
Open House: 45%
Newspaper Advertisement: 27%
Home book or magazine: 18%
EXITGarcia.com and Broker's Web Sites
Studies also found that local real estate brokerage web sites, in comparison to national web sites like Zillow, give consumers the most complete, accurate and timely information about homes for sale.
This means that more agent-listed homes are displayed, newly listed homes appear sooner and homes that are no longer for sale do not appear as active. EXIT Heritage Realty’s local website offers these features and more. EXIT Realty has taken great strides to ensure the EXIT brokerage web sites have state-of-the art features and superior Search Engine Optimization (SEO).
What does all this mean to you?
It means you want to take full advantage of internet marketing to reach as many potential buyers as possible. Your home will get optimum exposure with EXIT Heritage Realty, but we take it even further. Once your home hits our web site and MLS, we also circulate it further through email, blogging and social media outlets as well as on other Real Estate web sites and with mobile tracking. We make sure we link it all together leading the buyer right to your home listing.
Please note: results from advertising and marketing programs may vary depending on type of home, location and current market conditions.
*Source: National Association of Realtors (NAR) 2012 Profile of Home Buyers and Sellers and Digital House Hunt Reports.