Finding the Right Listing Agent
A Trusted Advisor
One of the first steps for selling a home is to find a good real estate agent | Realtor®—someone who understands your needs, understands the current market and has the expertise and know-how necessary to guide you towards the sale of your home.
Not only should your agent be well connected in the real estate industry and know the local market, they should have at least three solid references and their business should be a full time committment. In addition, you'll want someone who is responsive and timely with communication. Finally, you want to look for an agent who is honest, assertive, and treats all parties in a transaction with respect.
As Your Listing Agent, I will:
- Provide a Comparative Market Analysis (CMA) that will compare the value of your home to that of your neighbors and review recent home sales which will help you set the right price for your home.
- Help you prepare your home, inside and out, to ensure you get the highest price.
- Compile a comprehensive marketing plan detailing our efforts for promoting your home including internet and social media.
- Present your home to as many qualified buyers as possible getting your home maximum exposure.
- Assist with obtaining offers and help you negotiate for the best price.
- Manage the transaction and the steps leading to closing day.
- Help you find your next home and answer all of your questions about the local market area, including schools, neighborhoods, the local economy, and more.
Working with an Agency | Realtor®
Once you begin working with a real estate agent, it is important to understand the principles involved in the real estate industry, the role of a Realtor® as well as some basic awareness of how agents do their jobs.
Seller’s Representative (or Listing Agent)
A seller’s agent is hired by and represents the seller. All fiduciary duties are owed to the seller. The agency relationship is created by a listing contract.
Buyer’s Representative (or Buyer’s Agent)
A buyer's agent is a real estate licensee who is hired by prospective buyers to represent them in a real estate transaction. The buyer’s agent works in the buyer’s best interest throughout the transaction and owes fiduciary duties to the buyer. The buyer can pay the licensee directly through a negotiated fee or indirectly if the seller or seller’s representative offers compensation to the broker equivalent to that negotiated fee.
A real estate agent’s job is to help guide you through the complexities of buying or selling a property. But not everyone with a real estate license is a Realtor®. A Realtor® is not just a real estate licensee, but is also a member of the National Association of REALTORS®.
What’s the difference? Realtors® must meet stricter education requirements than the law requires, and they’re bound not only by that law, but by the higher standard of the REALTOR® Code of Ethics.
Your Realtor® is committed to protecting your interests throughout the entire transaction with the integrity, honor, professionalism, and expertise that meets the high standards set by the “Realtor®” name.
And Realtors® have access to more and more sophisticated tools to help sellers market their properties to the right audience, help buyers find just the right home, and make the entire process run smoothly.